"Would you travel abroad without some knowledge of the culture? Then why launch an enterprise without marketing research?"
Sound marketing decisions require timely, credible, and objective data.
Whether launching a new product or service, changing strategic direction, adding a new product line, or finding out why sales are falling, a market research study will provide answers to your questions. An owner or other stakeholder is "too close" to be unbiased and ask the hard questions. Information is the fuel for growth and sustainability.